About DSL
We create moments of joy, once serving at a time.
Creating Moments of Joy, One Serving at a Time.
At DSL, we believe food is more than just fuel — it’s an experience. That first sip of a perfectly brewed espresso or the smile that comes with a soft-serve cone is what drives us. Our purpose is simple: to create moments of joy, one serving at a time.
A Legacy of Trust Since 1916
For more than 100 years, DSL has been helping operators across Western Canada serve their customers with confidence. What started as a small family-owned business in Edmonton has grown into a trusted partner with offices in Calgary, Port Coquitlam, Winnipeg, and our Edmonton head office. Through every decade, our commitment has remained the same: supporting foodservice businesses with reliable equipment, service, and solutions.
What Makes DSL Different?
We’re more than an equipment supplier — we’re your long-term partner in performance.
- Expert Technicians – 70+ factory-trained service techs across Western Canada
- Always On Call – 24/7/365 emergency support when you need it most
- First-Time Fix – Over 90% of repairs completed on the first visit
- OEM Parts on Hand – Fully stocked vans so downtime stays minimal
- Flexible Service Programs – From preventative maintenance to our all-inclusive All-In-One program
And because we work exclusively with world-class brands like Taylor, Henny Penny, Franke Coffee Systems, Ubert, Frontline International, you can count on equipment that’s engineered for durability, efficiency, and performance.
Driven by Our Values
Our core values guide everything we do:
- Customer Obsessed – We put your success first.
- Solution Finders – Challenges don’t stop us; they inspire us.
- Teammates – We win together, with our team and with yours.
- Fun Loving – We take our work seriously, and bring positive energy to every interaction.
- Trustworthy – We do what we say, every time.
These values aren’t just words on paper — they show up in every service call, every install, and every customer conversation.
Who We Serve
From quick-service restaurants and convenience stores to hotels, full-service restaurants, and grocery stores, DSL is proud to support some of the biggest names in foodservice — including McDonald’s, A&W, Dairy Queen, Circle K, and 7-Eleven — along with countless independent operators building their own success stories in local communities across Western Canada.
Looking Ahead
The next chapter of DSL will be built on lasting partnerships and the success we help our customers achieve. That’s how we’ll continue to grow and earn our place as a trusted name in Canadian foodservice, by standing alongside our customers every step of the way.

“
That is very recognizable as a soft-serve machine. That’s how you get sales without selling, the machine sells it for you. Customers see it and go, ‘Oh you guys have soft-serve!’
Gerry Ell, Owner
Modern Family Convenience